Apple to Launch iPhone 18 Pro and $2,000 Foldable iPhone

Apple's annual September event is one of the most anticipated dates in the tech calendar. This year, the company is preparing to introduce the iPhone 18 Pro, continuing its tradition of fall hardware launches.

Early leaks and rumors pointed to significant changes for the iPhone 18 Pro, including a new A20 chip and camera improvements. The event will also be notable as it marks the first major keynote led by Apple's new CEO, John Ternus.

Speculation about the device's features and pricing began circulating weeks ahead of the event, with analysts and leakers sharing details about what to expect from Apple's new flagship.

By late August 2026, rumors about the iPhone 18 Pro's capabilities began to gain traction. On August 31, reports highlighted that Apple would announce several new products at its September 9 event, including the iPhone 18 Pro.

On September 2, leaks confirmed the iPhone 18 Pro would feature the powerful new A20 chip and a variable aperture camera, a feature long anticipated by photography enthusiasts. That same day, sources revealed the phone would be offered in three colors, but there was disagreement about the exact options.

Further details emerged on September 3, with technical diagrams of the A20 chip surfacing and showing the scale of the generational leap. Reports also focused on display upgrades and improved charging capabilities, such as a 100W USB-C fast charger.

By September 4, the conversation shifted to pricing. Analysts anticipated a 10-20 percent price hike, attributing the increase to a sharp rise in memory costs. Some reports claimed Apple would pay up to four times more for DRAM compared to last year's model.

As of now, Apple has confirmed its September 9 event, where the iPhone 18 Pro and other new devices will be officially unveiled. Leaks have provided a clear picture of what to expect, including major hardware upgrades and a likely price increase.

While rumors have clarified most of the features, there is still uncertainty about the third color option for the iPhone 18 Pro. Pricing details will be confirmed at the event, along with availability and shipping dates.

Attention now turns to Apple's September 9 presentation, where the company will reveal final details about the iPhone 18 Pro's features, color lineup, and pricing. Industry watchers are also keen to see how consumers respond to the higher prices and whether the improved hardware justifies the cost.