Technology 15 sources · over 2 days 17 articles

Apple Testing Screenless Fitness Tracker to Rival Whoop and Fitbit

Apple is developing a new screenless fitness tracker, signaling a shift in its wearable strategy as it aims to compete with established health-focused brands.

Read the full story → · Latest coverage 23 Sept 2026, 2:38 pm UTC

Key moments · 5

Reports reveal Apple is testing screenless fitness tracker prototypes

9to5Mac Apple ↗

Device described as Whoop-like and focused on health data collection

MacRumors: Mac News and Rumors - All Stories ↗

Apple aims to diversify wearable lineup with minimalist health band

Actualidad Iphone ↗

Release unlikely before 2028 as development continues

Bloomberg Technology ↗

Apple prototypes thin fabric band fitness tracker

Times of India ↗

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