Dembélé and Mbappé Vie for 2026 Ballon d'Or Amid Intense Season
Ousmane Dembélé and Kylian Mbappé are leading high-profile campaigns for the 2026 Ballon d'Or, with club loyalties and on-field performances shaping the competition in France and Spain.
By Claire Dubois · First published 18 Sept 2026
In brief
- Kylian Mbappé has ended his 20-year association with Nike and signed a new sponsorship deal with Swiss brand On.
- The deal marks On's first major move into football, expanding from its original focus on running and tennis.
- Ousmane Dembélé remains a strong contender for the 2026 Ballon d'Or, backed by Paris Saint-Germain after a standout season.
- Mbappé continues to excel at Real Madrid, maintaining high performance levels in La Liga and drawing further attention with his sponsorship switch.
- The Ballon d'Or rivalry between Dembélé and Mbappé continues to attract major interest from fans and media across Europe.
Timeline · 7 moments
Dembélé reflects on his season and Bayern Munich match
L'Équipe ↗Dembélé responds to Mbappé's candidacy comments
L'Équipe ↗Mbappé expresses strong belief in Ballon d'Or chances
L'Équipe ↗Mbappé described as indispensable for Real Madrid
L'Équipe ↗Mbappé scores and assists in Real Madrid's win over Elche
France24 ↗Mbappé's interview covers Ballon d'Or dreams and Zidane admiration
L'Équipe ↗Mbappé leaves Nike for Swiss brand On
Financial Times ↗Update 18 Sept 2026, 9:31 pm UTC
Kylian Mbappé has officially ended his 20-year partnership with Nike and signed a landmark deal with Swiss brand On. This move makes On's first major entry into football and is being widely reported as a significant shift in sports endorsements.
How it started
Ousmane Dembélé began the 2025-2026 season as the reigning Ballon d'Or winner, following a remarkable year with Paris Saint-Germain. He reflected on his season, pointing to the match against Bayern Munich as his personal highlight, emphasizing how those moments shaped his campaign.
Kylian Mbappé, having left PSG for Real Madrid, quickly established himself as a key figure in Spain. His strong performances in La Liga positioned him as a serious contender for the 2026 Ballon d'Or, setting up a rivalry between the two French stars.
How it unfolded
On September 12, Dembélé discussed his Ballon d'Or defense and the significance of his season's best match against Bayern Munich, as reported by L'Équipe. The next day, Dembélé responded to Mbappé's public comments, stating that he was never seen as the chosen one for such accolades, which some interpreted as a subtle jab at his rival according to L'Équipe.
Mbappé's confidence continued to grow, with L'Équipe highlighting his belief in his chances, and another report on September 15 describing him as indispensable for both Real Madrid and the French national team L'Équipe.
On September 16, Mbappé delivered on the pitch by scoring a goal and providing an assist in Real Madrid's 3-2 win over Elche, demonstrating his value in crucial La Liga matches, according to France24. Around the same time, his candid interview with France Football attracted attention for his remarks about leaving PSG, his admiration for Zidane, and his Ballon d'Or ambitions L'Équipe.
The competition between the two intensified as both players launched their Ballon d'Or campaigns, each drawing support from their respective clubs. PSG reportedly leaned toward supporting Dembélé, while Mbappé strengthened his personal brand with a high-profile sponsorship switch.
On September 18, Mbappé announced the end of his long-standing partnership with Nike, signing with the Swiss brand On, a move considered significant for both his image and the football market Financial Times.
Where it stands
As of mid-September 2026, the Ballon d'Or race between Dembélé and Mbappé is wide open. Dembélé continues to enjoy strong backing from PSG, while Mbappé's on-field performances and off-field moves, such as his new sponsorship, keep him in the spotlight.
Both players have publicly acknowledged the rivalry, each positioning himself as deserving of football's top individual honor. Their competition is drawing widespread interest from fans and media in both France and Spain.
What to watch
The next few months will be crucial as both players aim to lead their clubs to further success and influence voters. Key upcoming matches, public statements, and the impact of Mbappé's new sponsorship deal may further shift momentum in the Ballon d'Or campaign.


